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Equipped to Win, by Michael Chase
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The high-technology capital equipment business has its unique set of challenges. If you're an executive trying to compete in this world, you know it's not enough to just improve operational cost and efficiency. You need to consistently define and create winning products that are then successfully marketed to capture their full value. "Equipped to Win" shows you how to thrive in this world in a straight-forward how-to style. With "Equipped to Win" you get the capital equipment industry's best practices for strategy, product management, and marketing. Capital equipment executives, this is your guide for growing your business, improving profits, and beating the competition.
- Sales Rank: #1523425 in Books
- Brand: Brand: lulu.com
- Published on: 2010-05-02
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .69" w x 6.00" l, .89 pounds
- Binding: Paperback
- 274 pages
- Used Book in Good Condition
Review
"A must-read for anyone charged with high-tech capital equipment strategy, product management, or marketing."
--John Peeler, CEO, Veeco Instruments, Inc.
"Mike provides practical advice and tools to help executives and product marketing managers navigate key issues and produce winning results."
--David Gray, Ph.D., Vice President and General Manager, GT Solar, Inc.
"Insightful and easy to read - an indispensable Rosetta Stone for success in the high-technology capital equipment business."
--Bertrand Loy, EVP and COO, Entegris, Inc.
"This book should be required reading for everyone from executives to engineering, product, and sales managers."
--Don Kania, Ph.D., President and CEO, FEI Company
"Real life how-to steps and tools for managing products through their lifecycle. This handbook will be on tech leaders' desks, not their bookshelves!"
--Michael Luttati, VP Global Services, Teradyne, Inc.
From the Back Cover
If you are a high-tech capital equipment executive frustrated with general purpose strategy and marketing texts, this book is for you. You have in your hands the first ever how-to book that specifically addresses the unique challenges of the high-tech capital equipment industry. With "Equipped to Win" you'll learn how to:
- Define, develop, and market winning products
- Define, create, and capture value
- Maximize your aftermarket business
- Introduce disruptive technologies
- Manage through a downturn
- Train the sales force
- Establish your market position
About the Author
Michael Chase is a twenty year veteran of the high-tech capital equipment industry and founder of Tekcess International, a consulting firm dedicated to helping high-tech capital equipment companies grow and compete. Mike is also the publisher of The High-Tech Exec, a monthly newsletter for high-tech capital equipment executives.
Most helpful customer reviews
0 of 0 people found the following review helpful.
One of the best books I have read on product management
By John A. Davis
One of the best books I have read on product management. Real world examples related to the capital equipment markets you can use right after reading the book.
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