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MBA Fundamentals Strategy (Kaplan Test Prep), by Thomas P Ference, Paul W Thurman
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Strategy is the cornerstone of any MBA program, and a critical part of any company's growth.
In this Kaplan MBA Fundamentals guide, two Columbia professors who have consulted with Fortune 500 companies make strategic planning easy to understand and implement. With real-world examples and guidance on the tools and techniques of strategy development, planning, implementation, and measurement, this is the only guide you’ll need to put your department or business on the right track for growth.
- Sales Rank: #785867 in Books
- Published on: 2009-01-06
- Released on: 2009-01-06
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.00" w x 6.00" l, 1.00 pounds
- Binding: Paperback
- 336 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
not catchy enough
By anshuman_sri
this book is not catchy enough, too much details with lack of diagrams -didn't find much traction in reading this .
0 of 0 people found the following review helpful.
Recommended by teacher
By tomatocall
Content-wise, it is not much different from the similar books. I bought this book because it is recommended by our teach of the course. I am sure you can find something more fun to read. :)
3 of 5 people found the following review helpful.
Great textbook on Strategy
By David Franzetta
I am using this book as a text on strategy for an in-house Leadership Development program. The approach to straegy is terrific, and is easy to teach. Book includes useful review questions and interesting case studies. Highly recommended.
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